Landing Page, in marketing terms refers to the page a visitor sees when he/she clicks on the Advertisement or Marketing Campaign. It is a creatively designed page containing content referring to the advertisement such that a visitor lands to the specific yet offering most valuable content related to the search. A landing page, generally contains relevant content, call to action (CTA) button and a contact form. No matter what kind of Advertisement a visitor clicks on, be it a text ad, an image ad, email or a video ad, a page that loads after clicking them is a landing page.