UX – User Experience, refers to the design created for better user experience than look and feel. 

User experience (abbreviated as UX) is the process where design team plans, combine market research, product development, strategy, branding, and design to create seamless user experiences for products, services, and processes.

The goal of UX design is to build a bridge to the end customer, helping the companies to understand better by creating easy, efficient, relevant, and all-round high-quality experiences to the user. User experience design is a fast-paced, multidisciplinary, and fascinating field that fulfill the needs and expectations of both users as well as business.