google ads – Aanha Digital https://www.aanhadigital.com All about Digital Marketing Fri, 08 Jan 2021 06:55:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.8 https://www.aanhadigital.com/wp-content/uploads/2020/05/cropped-Profile-Aanha-Digital-32x32.png google ads – Aanha Digital https://www.aanhadigital.com 32 32 Structured Snippets https://www.aanhadigital.com/dictionary/structured-snippets/ https://www.aanhadigital.com/dictionary/structured-snippets/#respond Wed, 22 Apr 2020 13:17:01 +0000 https://aanhadigital.com/?p=379 Structured Snippets Structured Snippets is a kind of Ad extension of Google Ads used to add more information to the Text Ad. Structed snippets help the advertiser to display different verticals and types of product that the business provides. E.g. A Shoe company can display the different Brands of shoes […]

The post Structured Snippets appeared first on Aanha Digital.

]]>

Structured Snippets

Structured Snippets is a kind of Ad extension of Google Ads used to add more information to the Text Ad. Structed snippets help the advertiser to display different verticals and types of product that the business provides. E.g. A Shoe company can display the different Brands of shoes variety it sells – Model: Adidas, Nike, Puma, Reebok

The post Structured Snippets appeared first on Aanha Digital.

]]> https://www.aanhadigital.com/dictionary/structured-snippets/feed/ 0 Remarketing https://www.aanhadigital.com/dictionary/remarketing/ https://www.aanhadigital.com/dictionary/remarketing/#respond Sat, 18 Apr 2020 11:24:36 +0000 https://aanhadigital.com/?p=330 Remarketing Re-Marketing is a strategic advertising scheme that prompts the user with advertisements of items/products/services that they recently searched for on the internet. e.g. A potential customer or lead who recently used (say) Amazon app or visited their website to search for shoes will see ads of the shoes from […]

The post Remarketing appeared first on Aanha Digital.

]]>

Remarketing

Re-Marketing is a strategic advertising scheme that prompts the user with advertisements of items/products/services that they recently searched for on the internet. e.g. A potential customer or lead who recently used (say) Amazon app or visited their website to search for shoes will see ads of the shoes from amazon on a platform like Facebook or Instagram, etc.

Re-Marketing proves to be a highly cost-effective way of marketing because the chances of conversion are extremely high since the customer is already interested in the product and because you now know what kind of product the customer is looking for and can lure him by sharing appropriate ad.

The post Remarketing appeared first on Aanha Digital.

]]> https://www.aanhadigital.com/dictionary/remarketing/feed/ 0 Click Through Rate https://www.aanhadigital.com/dictionary/click-through-rate/ https://www.aanhadigital.com/dictionary/click-through-rate/#respond Sat, 18 Apr 2020 11:17:03 +0000 https://aanhadigital.com/?p=323 Click Through Rate – CTR Click Through Rate or CTR is a ratio of the no. clicks on an advertisement to the number of impressions. It corresponds to the clicks per impression. This metric helps us determine the strength or performance of our ad. Higher the CTR more is the […]

The post Click Through Rate appeared first on Aanha Digital.

]]>

Click Through Rate - CTR

Click Through Rate or CTR is a ratio of the no. clicks on an advertisement to the number of impressions. It corresponds to the clicks per impression. This metric helps us determine the strength or performance of our ad. Higher the CTR more is the quality score and more successful is your PPC ad. It also affects how much you pay when someone clicks on the ad. 

Want to check your click-through rates? Click Here
Want to achieve higher click-through rates? Click Here

The post Click Through Rate appeared first on Aanha Digital.

]]> https://www.aanhadigital.com/dictionary/click-through-rate/feed/ 0 Bidding Strategies https://www.aanhadigital.com/dictionary/bidding-strategies/ https://www.aanhadigital.com/dictionary/bidding-strategies/#respond Sat, 18 Apr 2020 11:10:16 +0000 https://aanhadigital.com/?p=319 Bidding Strategies A digital marketing bid is an offer in terms of money that is made by an advertiser against each of the search keywords that are present in the advertisement or otherwise. It is that the amount the bidder(advertiser/marketer) is ready to pay if someone clicks on their ad […]

The post Bidding Strategies appeared first on Aanha Digital.

]]>

Bidding Strategies

A digital marketing bid is an offer in terms of money that is made by an advertiser against each of the search keywords that are present in the advertisement or otherwise. It is that the amount the bidder(advertiser/marketer) is ready to pay if someone clicks on their ad or searches for the particular keyword that is important to their website.
Bidding strategies include the overall plan of investment into in-organic marketing including calculations like the amount to be paid per click, how much to be paid for what keywords, for how long and targetted to what kind or category of audience.

Following are some types of bids:

  1. Target CPA (Cost Per Acquisition)
  2. Target ROAS (Return On Ad Spend)
  3. Maximize Conversions
  4. Enhanced Cost Per Click (ECPC)
  5. Maximize Clicks
  6. Manual CPC Bidding
  7. Target Search Page Location
  8. Target Outranking Share
  9. CPM Bidding (Cost Per Thousand Impressions)
  10. vCPM Bidding (Cost Per Viewable Thousand Impressions)
  11. CPV Bidding (Cost Per View)
  12. Target Impression Share Bidding

The post Bidding Strategies appeared first on Aanha Digital.

]]> https://www.aanhadigital.com/dictionary/bidding-strategies/feed/ 0 Campaign https://www.aanhadigital.com/dictionary/campaign/ https://www.aanhadigital.com/dictionary/campaign/#respond Sat, 18 Apr 2020 10:59:39 +0000 https://aanhadigital.com/?p=306 Campaign A marketing campaign is a strategic display of a business (both online and offline) designed by the marketer or its hired counterpart to increase awareness about a particular product or service among its potential consumers. A campaign has a limited duration, lasts for as long as its purpose is […]

The post Campaign appeared first on Aanha Digital.

]]>

Campaign

A marketing campaign is a strategic display of a business (both online and offline) designed by the marketer or its hired counterpart to increase awareness about a particular product or service among its potential consumers. A campaign has a limited duration, lasts for as long as its purpose is served and is not a continuous activity like SEO or SMM.

Campaigns are targeted towards different goals for different organizations and brands. It could be done to promote a newly launched product or increase the sales of a product in high demand or to create positivity against bad reviews for a product, etc. A well-planned marketing campaign will always be based on a specific goal that self explains the steps and standards of the campaign.

The post Campaign appeared first on Aanha Digital.

]]> https://www.aanhadigital.com/dictionary/campaign/feed/ 0 Ad Rank https://www.aanhadigital.com/dictionary/ad-rank/ https://www.aanhadigital.com/dictionary/ad-rank/#respond Sat, 18 Apr 2020 10:56:43 +0000 https://aanhadigital.com/?p=303 Ad Rank Ad Rank is the rank or position of a pay-per-click (PPC) advertisement on the Search Engine’s Results Page. This is calculated based on the position of each keyword present in the ad which in turn depends upon the bid made on the particular keyword or ad group and […]

The post Ad Rank appeared first on Aanha Digital.

]]>

Ad Rank

Ad Rank is the rank or position of a pay-per-click (PPC) advertisement on the Search Engine’s Results Page. This is calculated based on the position of each keyword present in the ad which in turn depends upon the bid made on the particular keyword or ad group and its quality score.

The post Ad Rank appeared first on Aanha Digital.

]]> https://www.aanhadigital.com/dictionary/ad-rank/feed/ 0 Conversion https://www.aanhadigital.com/dictionary/conversion/ https://www.aanhadigital.com/dictionary/conversion/#respond Sat, 18 Apr 2020 10:53:44 +0000 https://aanhadigital.com/?p=299 Conversion In the field of digital marketing or simply marketing, Conversion is the term used to describe the situation when a potential customer becomes a buyer of the product/service being marketed. Any website visitor bringing profit to the website owner is a conversion. This usually happens when the right audience […]

The post Conversion appeared first on Aanha Digital.

]]>

Conversion

In the field of digital marketing or simply marketing, Conversion is the term used to describe the situation when a potential customer becomes a buyer of the product/service being marketed. Any website visitor bringing profit to the website owner is a conversion. This usually happens when the right audience is targetted who are interested in the product/service and get a smooth user experience when visiting the webpage. E24:E25

The post Conversion appeared first on Aanha Digital.

]]> https://www.aanhadigital.com/dictionary/conversion/feed/ 0