Passage Indexing, is a new Google Update that will roll out near the end of year 2020. A google crawlers usually crawls an entire page thus indexing the entire page, although a page content does include several passages, with heading, sub headings, questions, etc. With this new update of passage indexing, Google crawler might just index a specific passage from your website content showing the most appropriate answer a user’s search. This will be beneficial for queries having long tail keywords.

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Normally, hackers try to add malicious code to your existing website in order to gain traffic, increase their site visits by redirecting a URL to land onto their website, steal important information such as Passwords through Phishing, or embed virus files/malware to enter into the user’s physical machine.

The following are the few ways you can try and get your Deceptive Site Error Fixed. 

1. If possible, go to your website backend and check for malicious code either through some plugin scans or manually in each of the files.
2. Check Google Search Console for any security issues on your website.
3. Take website backup, delete complete backend files as well as Database, and install a fresh content management system in your cPanel.
4. Submit your URL to Google Bad malware check ensuring that even after the above checks you can’t find any error on the website.- https://safebrowsing.google.com/safebrowsing/report_error/Captcha

Google and other browsers have implemented this feature to inform users beforehand of the virus or malware that might attack their system by visiting such suspicious websites.

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Note: Timely backup of the website is very important.

As we know, there are many reasons why cURL error comes up and it is difficult to figure out through hit and trial of different methods when you have a live website running. 

Well, we also read in the last blog “SOLVED – cURL error 28: Operation timed out after 10000-milliseconds/” that if one cannot overcome this error through all the possible ways and methods, then it is better to set up your existing website again in just 1 hour. 

To begin with it, first, take a backup of your website and database file from PhpMyAdmin. If you don’t know how to backup your site, we would recommend you to either learn or hire a server manager to do that for you. You can also contact Aanha Services, they offer service to backup a website and handover the backup to you at a nominal fee.

The following are the steps you need to follow once you have taken a backup of your existing WordPress website.

1. Go to cPanel and setup WordPress again. 
2. Upload the existing backup to that WordPress folder. 
3. Without changing the new database file path, try to retrieve your website. 
4. When you will visit the link of your new WordPress website setup, it will show all your previous plugins and themes are deactivated but present.
5. Try activating them one by one taking care of the site crash and cURL error. 
6. You might have to make some additional CSS and design settings again 
7. To display your website design just like your previous website.
8. Once you have done all this, you will see your website is set up just like your previous one just the database file is new. Also, all the blogs, pages, and posts are retrieved without any hassle and pain to develop everything from the scratch.
9. Now check your cURL error 28 in the Site Health Tab, it must be gone. Your site will not experience cURL error 28 unnecessarily. However, updating multiple plugins together or performing multiple plugin actions in the site can sometimes display this error but it will be resolved on its own. 

The development of a website is not as complex as the procedure to maintain it and secure it from upcoming internet viruses, security standards, system or server failures, etc.

Hope this blog helps you.
Please share your experience or doubts in the comments section below. We will be happy to assist you.

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Marketing is a method of promoting and advertising your business be it a service or a product to the audience in order to scale your business. A company’s marketing strategy can include offline (traditional marketing) or online (Digital Marketing) methods of marketing or both.

Traditional Marketing is being practiced by companies since ages by advertising their services or products on Billboards, TV ads, Newspaper ads, Radio or through brochures and flyers.

Digital Marketing a.k.a Online Marketing focuses on advertising the service and products on Digital Media such a Google Search Engine, Social Media Platforms like Facebook, Twitter, LinkedIn, YouTube Advertisement, etc. In order to grow a business, marketing is essential. As the number of online users is increasing daily, so is the Need for Digital Marketing for a business.

With a flexible approach to marketing your business on the Internet from anywhere and the ability to target any audience at any location, Digital Marketing has made an impact on the marketing techniques for business.

Here are the 6 benefits of Digital Marketing in every business niche.

1. Cost Effective – As compared to Traditional Marketing, results show that Digital Marketing is very cost-effective with the ability to limit your budgets to show only to potential customers. The cost of a newspaper ad for one day is way too high as compared to the cost of an online ad for a day.

2. Higher ROI – Return on Investment is higher in Digital Marketing if strategized and marketed the right way as the ads are customized and visible to only prospective buyers increasing the chances for sales.

3. Broader Audience Reach – With just access to the internet and building an online presence, Digital Marketing on various platforms can make your business reach to millions of potential customers.

4. Builds Brand Credibility – Omnichannel marketing, customer reviews, and reach to a large number of audiences, increases customer acquisition, and creates a Brand Credibility amongst the audience.

5. Custom Demographics and Target Specific Audience – With Digital Marketing, one can target the specific and potential audience based on their interests, demographics, and time duration.

6. Easy to Measure – Digital Marketing helps to find buyer persona as the results can be easily tracked, performance can be measured and analyzed through available software such as Google Search Console, Google Analytics, etc.

I hope this was helpful. Please share it if you like.
Write your thought & experience in digital marketing in the comments below.

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What exactly do you think is Digital Marketing?

Well, here are a few Jargon/other names known for this field such as Internet Marketing, SEO, Internet Advertisements, Online Marketing, Google Ads, etc.

Have you ever calculated how much average time do you spend in a day on Digital Devices such as Laptop, Television, Tablets, and Your Smartphone?

Normally, what do you first do to search for any new word in a dictionary or a new product or service?

Do you think surviving lockdown for more than 3 months would be easy if we had no access to the Internet, Movie Apps like Netflix, Prime Video, Hotstar, or Social Media Apps like Facebook, Instagram, or Tiktok?

The technology is growing at an exponential speed and so are we implementing and learning/grabbing it gradually in our lives and staying up to date. And if we can apply this in our lives, why can’t we do that for our business?

Companies who understood the need for Digital Marketing at an early stage and made their presence online are booming in Today’s era. 

Having a digital presence made once, a user has access to thousands of other customers who might not be visiting his store. To display products, build brand credibility, to share benefits of the services being offered, client testimonials, or sharing other verticals of your business, 

Digital Marketing opens up the opportunity to grab the attention of your clients Digitally and be in front of their eyes whenever they are searching for your product or service.

Over time, I have realized that it’s next to impossible to gain business growth without marketing.

Whether it be through word of mouth, referrals, banners, hoardings, cold calls, or any other sort of Traditional Marketing, business growth goes hand in hand with marketing. As technology is getting advanced every day, Digital Marketing is just a new way of marketing your business through the various options available on the Internet. And what’s bad in building your Business presence on the Internet when every single person is having access to the internet these days and he or she is present on at least one of the social media platforms. With about billions of searches made on a Search Engine like Google every day, at present, it is of utmost importance to start Digital Marketing to scale your business.

When compared to Traditional Marketing, Digital Marketing is way more cost-effective and build brand awareness and credibility to a larger number of audiences comparatively. While sitting at home or your office/shop your business could reach up to millions of people digitally. If practiced in the right direction, in no time your business would drive sales whether it be working or non-working hours.

Just like Traditional Marketing has different verticals, so is Digital Marketing diversified onto various channels and platforms to attract customers online. Here are a few in the list: –

1. SEO (Search Engine Optimization) – Reach people organically on Google Search
2. SEM (Search Engine Marketing) – Reach people directly on Google Search-based advertisement section through Google Ads.
3. SMM (Social Media Marketing) – Build brand awareness and drive sales through millions of people present on Social Media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. 
4. YouTube Advertising – Drive customers by uploading videos
5. Email & SMS Marketing – One to one interaction directly with your customers. Update them about the latest offers, product launch, etc. 
6. Online Reputation Management– Build brand credibility by receiving reviews, ratings from your customers.
7. Google Business Page – Register your business location with Google on Google Business Page.

If you haven’t setup your business online, you are losing onto much potential growth your business is expected to gain with one of the most cost-effective methods of marketing i.e. Digital Marketing.

THINK, RESEARCH, ANALYZE, PLAN & Take action accordingly.

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Search Engine Optimization (SEO) plays a vital role in the Digital Marketing Industry. To begin SEO for any website, whether it be a Blog, E-commerce or a simple static Business Website, following are the few points or SEO techniques every Digital Marketer or a person practicing SEO should consider. While, when we talk about SEO checklist for Digital Marketers, it is long and difficult to practice everything, these points are must for SEO beginners : –

1. Keyword research – In-depth keyword research is necessary to find keywords used for searching in Google, in order to revolve the content around it and help the site rank on Search Engines fast.
2. Unique and plagiarism free content – Content quality is the key to crack any SEO strategy as of now. Make your content relevant to keywords and search queries.
3. Meta tags – Text snippets that describe the content of the page, visible in the page source code which helps Search Engine crawlers to identify the page content.
4. Title, description, key phrase – Keyword rich to the point content to help users to understand exactly what the content is about.
5. Updated XML Sitemap and “robots.txt” file – Sitemaps help google crawler easily identify website URL. If your website is built on CMS like WordPress, Drupal, etc, they offer certain plugins which update the sitemaps automatically whereas for other languages, you need to manually update the sitemap or develop a code to make it happen automatically.
6. SEO friendly website URLs and permalinks – Short and keyword-rich SEO friendly URLs improve ranking.
7. Optimize the images – Use correct names and Alt text in images. Alternative text added as HTML attribute to images to help search engines know what is the image is about.
8. Browser and device friendly website – Around 80% of the traffic comes from Mobile device, therefore it is important to develop mobile-friendly start and fast loading pages to increase website visibility and reach.
9. Website Speed – Slow-loading websites are a big NO. Avoid blocking scripts in code, Rendered CSS & JS scripts sometimes block certain pieces of code, takes time to fetch, or turn out to be incompatible with other devices or browsers. Thus, making Google or other search engine crawlers difficult to find relevant content on the website. Avoid overlapping design blocks or elements too close together.
10. Tracking website performance – Link your website/domain to Google Search Console & Analytics for tracking the performance, measuring goals and conversions, and optimizing content for better performance.
    
    

Be consistent with your SEO work, don’t lose hope and just keep practicing and uploading new and fresh knowledgeable content regularly. Develop strong backlinks, complete SEO checklist of on page optimization and Off page optimization and results will start showing up.

SEO is an ongoing and a slow process but the results are organic, lasting worldwide and not limited to budget. As long as your content seem relevant to the specific keyword queries and search engine crawler’s, it will maintain its position.

If this was helpful, do let us know your views in the comment section below. 

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Estimated Ad Recall Lift is a campaign metric used to compare the effectiveness of tactics such as audience and advertising creative. As the name suggests, Estimated Recall is based on the number of people you reached with your ads or the number of additional people who may remember seeing your ads.

This metric is only an estimate to help advertisers understand more about brand awareness campaigns, Post Engagements, and Video Views Objectives.

Generally, Ad recall lift is an optimization option for campaigns that significantly serve your ads to target audiences who are most likely to remember your ad within two days of seeing it.

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