UI – User Interface UI- User Interface, refers to the design created for look and feel. User Interface (or UI) has become one of the most creative, innovative, and dramatic fields in tech. Technically, UI design or User Interface design refers to the aesthetic design of all visual elements of […]
UX – User Experience UX – User Experience, refers to the design created for better user experience than look and feel. User experience (abbreviated as UX) is the process where design team plans, combine market research, product development, strategy, branding, and design to create seamless user experiences for products, services, […]
Schema Markup Schema markup is an SEO term that makes it effortless for search engines to parse and interpret the relevant information on your web pages more efficiently. In other words, Schema markup is a code (semantic vocabulary) that you put on your website, with the purpose of helping the […]
CPV Definition: Cost-Per-View, or CPV, is a method of charging for video advertisements based on the number of views or interactions an ad receives. CPV advertising opportunities provide a platform for ecommerce merchants to connect with their relevant audience, making them a worthwhile consideration for brands looking to expand awareness.
Google BERT Algorithm Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in […]
ClickFunnels Clickfunnels is about automating the entire sales process giving you the power to control every stage of the buying journey. The Clickfunnels software is primarily designed to provide online businesses with a complete sales funnel. It’s a simple, hassle-free alternative to ranking your website in the search results.
Lead Pages LeadPages is an online tool used to capture email subscribers. That is the primary function of the landing page tool. It is a templated and hosted tool that you can use to give away lead magnets, register people into webinars, and design landing pages to drive people into […]
Slug The term “Slug” refers to the different elements in a URL (Uniform Resource Locater). In other words, a slug is the unique part of a URL that generally identifies a particular page or resource on a website in an easily readable form by both users and search engines. Each […]
SERPs – Search Engine Result Pages A web page that is displayed to the user when making a valid search by typing some keywords in the search box of any search engine is called the Search Engine Results Page. The SERP will contain information and links relevant to the search […]
Facebook Workplace Facebook Workplace, is a platform setup by facebook for a Business Orgnization to connect and work together through that medium. It comes with a lot of features in order to organize the team on the basis of work and job roles as well, just like a Mini Facebook […]
BreadCrumbs Breadcrumbs, in the marketing terms is secondary navigation setup inside the website for better user experience, reducing bounce rate while giving user easy and more access to switching between relevant pages while searching for a particular content in the website. They show user hierarchy and location of the webpage […]
Guest Blogging Guest Blogging means posting blogs/articles as guests on other websites or third party websites to promote your brand or business. There are many guest blogging industry specific sites available where you can register yourself, post content on some relevant topic, once your content is approved. Backlinks are very […]
Keyword Phrase Keyphrase, in marketing terms is made up of two words, “Keyword” and “Phrase”, like keywords normally refers to a single word related to your business, Keyphrase refers to a group of words belonging to your business, that could be present in user’s search query. Keyphrase also help in […]
Backlink Backlinks are basically hyperlinks pointing from outsite domains to your site/domain. A good SEO score needs, a great number of Backlinks to a site, so generating backlinks is neccesary for Search Engine Optimization of a website whican can be acheived through Guest Blogging, commenting on other blogs (not spam […]
Anchor Text Anchor Text is the visible and clickable underlined blue text in a hyperlink. An anchor text literally anchors two different locations on the internet together. It is a blue underlined text used to link one webpage to another. Although, it is possible to change the color and underlining […]