ClickFunnels

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ClickFunnels Clickfunnels is about automating the entire sales process giving you the power to control every stage of the buying journey. The Clickfunnels software is primarily designed to provide online businesses with a complete sales funnel. It’s a simple, hassle-free alternative to ranking your website in the search results.

Lead Pages

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Lead Pages LeadPages is an online tool used to capture email subscribers. That is the primary function of the landing page tool. It is a templated and hosted tool that you can use to give away lead magnets, register people into webinars, and design landing pages to drive people into […]

Slug

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Slug The term “Slug” refers to the different elements in a URL (Uniform Resource Locater). In other words, a slug is the unique part of a URL that generally identifies a particular page or resource on a website in an easily readable form by both users and search engines.Each and […]

Search Engine Result Pages

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SERPs – Search Engine Result Pages A web page that is displayed to the user when making a valid search by typing some keywords in the search box of any search engine is called the Search Engine Results Page. The SERP will contain information and links relevant to the search […]

Facebook Workplace

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Facebook Workplace Facebook Workplace, is a platform setup by facebook for a Business Orgnization to connect and work together through that medium. It comes with a lot of features in order to organize the team on the basis of work and job roles as well, just like a Mini Facebook […]

BreadCrumbs

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BreadCrumbs Breadcrumbs, in the marketing terms is secondary navigation setup inside the website for better user experience, reducing bounce rate while giving user easy and more access to switching between relevant pages while searching for a particular content in the website. They show user hierarchy and location of the webpage […]

Guest Blogging

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Guest Blogging Guest Blogging means posting blogs/articles as guests on other websites or third party websites to promote your brand or business. There are many guest blogging industry specific sites available where you can register yourself, post content on some relevant topic, once your content is approved. Backlinks are very […]

Keyphrase

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Keyword Phrase Keyphrase, in marketing terms is made up of two words, “Keyword” and “Phrase”, like keywords normally refers to a single word related to your business, Keyphrase refers to a group of words belonging to your business, that could be present in user’s search query. Keyphrase also help in […]

Backlink

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Backlink Backlinks are basically hyperlinks pointing from outsite domains to your site/domain. A good SEO score needs, a great number of Backlinks to a site, so generating backlinks is neccesary for Search Engine Optimization of a website whican can be acheived through Guest Blogging, commenting on other blogs (not spam […]

Anchor Text

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Anchor Text Anchor Text is the visible and clickable underlined blue text in a hyperlink. An anchor text literally anchors two different locations on the internet together. It is a blue underlined text used to link one webpage to another. Although, it is possible to change the color and underlining […]

Redirects – 301 & 302

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Redirects 301 & 302 Redirects, as the name indicates, are used to redirect a particular website, links etc to some other website. Now this can be achieved in two ways:- 301 Redirects: This refers to the permanent redirect, i.e. once this code is added in .htaccess, then all the links […]

Sitelinks

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Sitelinks Sitelinks, in marketing terms refer to the other links of website shown in advertisement apart from the Landing Page of the Advertisement to create more visibility and customer reach. They are one of the most commonly used ad extensions. Normally, a text Ad of Google Adwords allows to add […]

Google Penguin Algorithm

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Google Penguin Algorithm Google Search Algorithm update – Penguin, was launched avoid Black Hat SEO by to determining the amount and quality of backlinks a site has, i.e. links pointing to a particular site. Generally, back hat SEO ranked sites quickly on the internet by linking to private blogs networks.

Google Panda Algorithm

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Google Panda Algorithm Google Search Algorithm update – Panda, was mainly a content related update to check and rank the website based on the quality and relevance of a content on a webpage as per the user query. All the sites that had low and poor quality content experienced a […]

Google Hummingbird Algorithm

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Google HummingBird Algorithm Google Search Algorithm update – Hummingbird, was made to provide more relevant content based on user search query. Earlier, the search results were based on specific keywords present within the user’s query, sometimes showing irrelavant results on long search query, as a long search query included many […]