All about Digital Marketing
Search Engine Optimization (SEO) plays a vital role in the Digital Marketing Industry. To begin SEO for any website, whether it be a Blog, E-commerce or a simple static Business Website, following are the few points or SEO techniques every Digital Marketer or a person practicing SEO should consider. While, […]
PBNs – Private Blog Network Private Blog Network or Perosnal Blog Network refers to creating multiple blogs sites such that all are interlinked or pointing to one domain in some or the other way. This works best for Black Hat SEO as individual sites of PBNs have already gained Seo […]
SERPs – Search Engine Result Pages A web page that is displayed to the user when making a valid search by typing some keywords in the search box of any search engine is called the Search Engine Results Page. The SERP will contain information and links relevant to the search […]
Guest Blogging Guest Blogging means posting blogs/articles as guests on other websites or third party websites to promote your brand or business. There are many guest blogging industry specific sites available where you can register yourself, post content on some relevant topic, once your content is approved. Backlinks are very […]
Keyword Phrase Keyphrase, in marketing terms is made up of two words, “Keyword” and “Phrase”, like keywords normally refers to a single word related to your business, Keyphrase refers to a group of words belonging to your business, that could be present in user’s search query. Keyphrase also help in […]
Backlink Backlinks are basically hyperlinks pointing from outsite domains to your site/domain. A good SEO score needs, a great number of Backlinks to a site, so generating backlinks is neccesary for Search Engine Optimization of a website whican can be acheived through Guest Blogging, commenting on other blogs (not spam […]
Search Engine A search engine is a digital engine like google, bing, etc. that drives you through your search keywords by digging into its database and lands on to relevant information/pages/websites.
Digital Marketing Digital Marketing or Internet Marketing in simple terms is a marketing technique that promotes your business Online i.e. on the Internet through various platforms and resources provided by big giants like Google, Bing, etc. Digital Marketing is a combination of different strategies implemented on various online platforms to […]
Google Trends Google Trends is an extremely useful online tool by Google that measures the performance of a company’s digital marketing and in particular, the SEO strategy adopted by an organization. It helps the user to visualize the trends and patterns in keyword searches within Google Search, Google News, Google […]
Page Ranking Page Rank or PR is Google’s method of providing a rank to the web pages to be able to choose the most appropriate web results corresponding to the user’s search. The highest-ranking web pages appear first on the Search Engine Results Page (SERP). Google has a self-developed, non-public […]
Page Authority Page Authority (PA) is a ranking score between 1 to 100 which basically states how well a specific page will rank on the search engine result page (SERP). It uses data from the web index and dozen different factors to calculate the rank which registers as higher the […]
Domain Authority Domain Authority (DA) is a ranking score between 1 to 100 which basically states how well a website will rank on search engine result pages (SERPs). It takes into account multiple factors to calculate the rank which registers as higher the score, greater is the rankability. DA is […]
Keywords An important focus word or phrases related to your business, that best describes your business and is likely to be hit by many. LSI keywords – Latest Semantic Indexing keywords are related keywords to the seed keyword. Not exactly being the synonyms, these keywords are particularly linked to the […]