Keyword Phrase Keyphrase, in marketing terms is made up of two words, “Keyword” and “Phrase”, like keywords normally refers to a single word related to your business, Keyphrase refers to a group of words belonging to your business, that could be present in user’s search query. Keyphrase also help in […]
Backlink
Published on :Backlink Backlinks are basically hyperlinks pointing from outsite domains to your site/domain. A good SEO score needs, a great number of Backlinks to a site, so generating backlinks is neccesary for Search Engine Optimization of a website whican can be acheived through Guest Blogging, commenting on other blogs (not spam […]
Anchor Text
Published on :Anchor Text Anchor Text is the visible and clickable underlined blue text in a hyperlink. An anchor text literally anchors two different locations on the internet together. It is a blue underlined text used to link one webpage to another. Although, it is possible to change the color and underlining […]
Redirects – 301 & 302
Published on :Redirects 301 & 302 Redirects, as the name indicates, are used to redirect a particular website, links etc to some other website. Now this can be achieved in two ways:- 301 Redirects: This refers to the permanent redirect, i.e. once this code is added in .htaccess, then all the links […]
Sitelinks
Published on :Sitelinks Sitelinks, in marketing terms refer to the other links of website shown in advertisement apart from the Landing Page of the Advertisement to create more visibility and customer reach. They are one of the most commonly used ad extensions. Normally, a text Ad of Google Adwords allows to add […]
Google Penguin Algorithm
Published on :Google Penguin Algorithm Google Search Algorithm update – Penguin, was launched avoid Black Hat SEO by to determining the amount and quality of backlinks a site has, i.e. links pointing to a particular site. Generally, back hat SEO ranked sites quickly on the internet by linking to private blogs networks.
Google Panda Algorithm
Published on :Google Panda Algorithm Google Search Algorithm update – Panda, was mainly a content related update to check and rank the website based on the quality and relevance of a content on a webpage as per the user query. All the sites that had low and poor quality content experienced a […]
Google Hummingbird Algorithm
Published on :Google HummingBird Algorithm Google Search Algorithm update – Hummingbird, was made to provide more relevant content based on user search query. Earlier, the search results were based on specific keywords present within the user’s query, sometimes showing irrelavant results on long search query, as a long search query included many […]
Featured Snippets
Published on :Featured Snippets Featured Snippets, is a feature on Google Search to display a short summary of the user query on the top of Search Engine Result Pages. Google Search Alogirthm finds the best and relavant answer from the numerous content posted related to a user query and displays it in […]
Customer Retention
Published on :Customer Retention Customer Retention, in marketing terms means to retain an exisiting customer by providing customer services, building good rbusiness relations such that the customer continues to avail the services and products offered by the company.
Customer Acquisition
Published on :Customer Acquisition Customer Acquisition refers to acquiring new customers through different marketing strategies and running targetting ads on potential customers.
Ad Optimization
Published on :Ad Optimization Altering or updating the text/ image/ structure/ schedule/ design of an advertisement to make it best and most effective so that it gets delivered to the right audience (target audience) in the right way at the right time is called Ad Optimization.
Search Engine
Published on :Search Engine A search engine is a digital engine like google, bing, etc. that drives you through your search keywords by digging into its database and lands on to relevant information/pages/websites.
Potential Customers
Published on :Potential Customers A potential customer is anyone who may take an interest in buying the products or services that you have to offer. For a company X which sells wedding dresses, any to-be-bride and her near and dear ones i.e. someone who is capable and most likely to buy those […]
Cost Acquisition
Published on :Cost Acquisition As the name suggests, acquisition costs refers to the total cost involved in acquiring or purchasing something like an asset. This includes the cost of testing, surveying and installation of the product, sales tax, cartridge or shipping cost, even the customs fees for overseas transfer or money exchange, […]