Marketing is a method of promoting and advertising your business be it a service or a product to the audience in order to scale your business. A company’s marketing strategy can include offline (traditional marketing) or online (Digital Marketing) methods of marketing or both. Traditional Marketing is being practiced by […]
What exactly do you think is Digital Marketing? Well, here are a few Jargon/other names known for this field such as Internet Marketing, SEO, Internet Advertisements, Online Marketing, Google Ads, etc. Have you ever calculated how much average time do you spend in a day on Digital Devices such as […]
Conversion In the field of digital marketing or simply marketing, Conversion is the term used to describe the situation when a potential customer becomes a buyer of the product/service being marketed. Any website visitor bringing profit to the website owner is a conversion. This usually happens when the right audience […]
Digital Marketing Digital Marketing or Internet Marketing in simple terms is a marketing technique that promotes your business Online i.e. on the Internet through various platforms and resources provided by big giants like Google, Bing, etc. Digital Marketing is a combination of different strategies implemented on various online platforms to […]
Google Trends Google Trends is an extremely useful online tool by Google that measures the performance of a company’s digital marketing and in particular, the SEO strategy adopted by an organization. It helps the user to visualize the trends and patterns in keyword searches within Google Search, Google News, Google […]
CPC – Cost Per click CPC or Cost-Per-Click is the amount owed/paid by the advertiser when someone on the search engines’ page clicks on the ad. e.g. If the advertisement budget is $1000 and 800 clicks are made denotes a CPC of $1.25.